FOR OVER 50 YEARS, Joyner's has been a leader in the modern day alchemy of the Die Cast and Electroplating art . . . art that brings back the gleam - as well as the dreams - of a single piece or your entire silver service.

Joyner's durable plate will restore your family keepsakes to their original beauty and splendor.

The tray your mother received as a young bride! . . . the tea service your great grandmother brought with her from Europe . . . the silverware you purchased many years ago. . . all can have their elegance renewed and their usefulness restored. Your modest investment today will be repaid many times over with the joy and pride of memories relived and passed on to future generations. The cost of replating any piece of silver is very small when you realize the sentiment involved is priceless.

THE REPLATING of a worn silver-plate enhances the historical significance and the original beauty, using virtually the same process as was used when the article was first manufactured.

Electroplating of silver was begun by American silversmiths in the 1840's after the process had been developed in England. "Old Sheffield Plate" is not to be confused with the electroplating process. Sheffield was produced for about 100 years, beginning in the 1700's in England, by using "a sandwich" of silver and copper together. Items marked "Sheffield Plate" are not original Sheffield.

Albert A. Joyner began his career in metal finishing in 1918. In 1944, he and Victoria, his wife, established their own company specializing in the refinishing of antiques. Their careful attention to detail and fine craftsmanship established a tradition of careful workmanship that is carried on today by the second and third generations of Joyners.

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